Copywriting Legend Eugene Schwartz Was Paid $54,000 for 4hrs of Work…Learn Why

If you want to become a master copywriter then you should stop reading this right now and find out how to get a copy of the classic book,Breakthrough Advertising by Eugene Schwartz. Then read, study and obey it.

Seriously, if you want to look it up in your local library’s website or purchase a copy on Amazon or eBay I’ll wait while you go do that. (You might want to start with the library because even the second editions still sell for around$300 used on Amazon.)

Let me tell you a little about this legendary copywriter.

Eugene Schwartz was one of the highest-paid copywriters of the 1950s and 60s. In fact Rodale Press once paid him a commission of $54,000 for four hours work. And the book I just mentioned, Breakthrough Advertising, has a reputation of being the most stolen book from public libraries (I have to admit I was tempted. But I returned it lest I receive “The Curse of the Schwartz” and never write a winning ad as long as I live).

He also lectured and taught extensively, built one of the most famous collections of modern American art in the world, and was a respected Biblical scholar. Click to continue…

5 Simple Ways to Keep Copywriting Clients Happy

As a freelance copywriter you understand how valuable quality clients are. If you’ve been in this business for any amount of time you know the most challanging part is not the writing but getting and holding on to quality clients.

And before I go any further I feel like I need to be honest and tell you what my current copywriting workload is right now.

(If you’re anything like me you want to know if the person giving you advice is actually “practicing what they preach.”)

Since this post is about you and not me I’ll keep his part brief.

I’m writing this post on Thursday March 1, 2012. I have a lot of work to get done which motivated me to wake up and be in my home office at 9:00am (OK…maybe it was more like 9:20 but whose keeping track?! Really?). Click to continue…

How Much Should I Charge for a Copywriting Project? Here are 5 Tips

Recently I was asked by fellow freelance writer and friend, “How much should I charge for copywriting on a website?” I answered her question and later thought, This would be perfect for a blog post!

So here’s 5 things to remember the next time you wonder how much you should charge for a copywriting project: Click to continue…

Do You Want to Be a Cheap Copywriter or One of the Best?

Disclaimer

Before we get started I want to be upfront and tell you who this post IS and who it is NOT intended for.

It’s not for anyone who just wants to improve their copywriting skills. I write a lot of those posts but this is not one of them. Today I want to talk to professional copywriters with a high achievement drive. If that’s you read on. If not, you should stop reading now otherwise you’ll probably just get irritated at me. Click to continue…

How One Copywriter Discovered His Writing Rhythm

When you write for a living you don’t have the luxury of waiting until you’re “inspired” to write. You write and meet client deadlines or you starve. There’s no third option. If you fail to deliver on time then you convey an unspoken message that says, “I don’t always keep my word,” and clients don’t appreciate that.

So the question arises, “what do you do when you have writer’s block?”

I can only speak for myself and tell you what works best for me. Ask another a copywriter and he’ll probably tell you something different. The key is to find what works for YOU.

Personally, I don’t allow writer’s block to keep me from writing. I believe in conditioning my writing muscles so I can write anytime, anywhere. I want to share with you exactly how I do this. Click to continue…

3 Practical Tips for Writing Compelling Headlines

In my last post I talked about why it’s so important to know how to write good headlines. Today I’m going to share three practical tips on writing headlines. Every successful copywriter understands the power of a well written headline. If the headline fails to do it’s job then nobody will read your article.

But you already know that. So let’s move on to a few concrete tips that will help you master the art of writing headlines.

1. Don’t Reinvent the Wheel. Study It.

Here’s what I mean by this. Copywriters have been creating, experimenting and studying headlines for decades. They’ve discovered what works and what doesn’t. Click to continue…

Learn How To Write Good Headlines and All Your Wildest Copywriting Dreams Will Come True

How to write good headlines

If you want excel as a copywriter you MUST master the art of writing good headlines.

But before I give you professional advice about writing headlines I have a question for you…

Do you know what the purpose of a headline is?

If you said anything other than, “To get the reader to read the first sentence of the article,” then you’re wrong. It’s OK, don’t feel bad if you didn’t know that but do yourself and your copywriting a favor and commit this fundamental lesson to memory. Master it and you really will be on your way to having your wildest copywriting dreams come true. Click to continue…