If you want to become a master copywriter then you should stop reading this right now and find out how to get a copy of the classic book,Breakthrough Advertising by Eugene Schwartz. Then read, study and obey it.
Seriously, if you want to look it up in your local library’s website or purchase a copy on Amazon or eBay I’ll wait while you go do that. (You might want to start with the library because even the second editions still sell for around$300 used on Amazon.)
Let me tell you a little about this legendary copywriter.
Eugene Schwartz was one of the highest-paid copywriters of the 1950s and 60s. In fact Rodale Press once paid him a commission of $54,000 for four hours work. And the book I just mentioned, Breakthrough Advertising, has a reputation of being the most stolen book from public libraries (I have to admit I was tempted. But I returned it lest I receive “The Curse of the Schwartz” and never write a winning ad as long as I live).
He also lectured and taught extensively, built one of the most famous collections of modern American art in the world, and was a respected Biblical scholar. Click to continue…